I can't believe it! Just about my all time hero has gone and pissed me off not once, but twice in little more than a month! If you are a regular reader, then you'll already know that I was less than impressed with the Sex Pistols when I saw em last month (full review here). Reason? One Mr J Lydon. Now he's gone and made two of the worst adverts I think I've ever seen, and what product has he put his once credible arse on?? Country Life Butter!
Over the years, many have been tempted by the sell out, but Lydon always seemed to rise above it all. There was something about the man that always seemed to embody the true spirit of punk, and whilst the fire faded in many, Lydon maintained the rage that he had back in 76. I even forgave him in 2004 when he went on 'I'm A Celebrity... Get Me Out Of Here'. Once I got over the initial shock, he actually became compulsive viewing, as he ranted, snarled and swore his way through camp, giving airheads like Jordan and Kerry Katona a few home truths in the process.
One of the things that annoyed me when I saw the Pistols live the other month, was Lydon continually going on about how 'great' Great Britain was. It was so insincere, especially from a man who has lived in LA since the 80's. Yet once again in these adverts he's banging on about all things British.. Has 'ol Johnny got an eye on the vacancy left by the Queen Mum a few years back?
These new ads really are embarrassing, I mean you can't even pass them off as an ironic, tongue-in-cheek kinda thing. Johnny Rotten is the ultimate iconic image of Punk, and the 70's, and right through the 80's and 90's he never sold out. The man has obviously done the adverts solely for the money, and good luck to him if that's what he wants (although I doubt he's short of a bob or two with his property business and millionairess wife), but it's a shame to see him sell off his credibility so cheaply, watering down his image more and more in the process, with each ill-advised move.
If you've not seen them, my advise is don't click on the videos below, and keep the memory of Johnny Rotten alive! Mind you, if you DO risk it, the second ad is followed by a pretty funny video by Mick Jones and Tony James' new band Carbon Silicon - The Whole Truth.
To help erase the memory, here's the man again performing my all time favourite record, in what is still one of the most mesmerising videos ever:
HMRC's Digital Success
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